C2

Conversion

Turn output into margin. Packaging, SKUs, pricing, workflow.

What you get free on this site

Fast clarity: definitions, checklists, and decision paths. Enough to stop guessing and start measuring.

What this lane controls

Inputs

The variables you can actually control.

Outputs

The metrics that matter (yield, quality, consistency).

Cadence

How often you repeat the workflow without chaos.

Checks & balances

  • If packaging is unclear, sell-through dies.
  • SKU sprawl kills operators. Fewer SKUs, better execution.
  • Price starts with unit economics, not competition.
  • Every product needs a defined channel and workflow.